Patient Starter Kit
This asset was creative for a pharma drug focused in blood cancer. The goal was to provide patients with an onboarding tool to help them navigate the stages of their illness aka "patient journey." We wanted to work within the medical-legal boundaries to create a frustration free toolset and had a dignified look+feel. Creative assets built in Adobe CC, big thanks to printers and production team for being so patient with my picky color requirements.
ROLE
Associate Creative Director
CREDITS
Rauxa (now FKA) team members, especially my co-CDs and Production Ops team, Printers
